It's a topographical map of Auburn Hills, Mich.

 

And much tastier!

I still don't get the point of this post? All it does is remind me that Jeep is in a downward spiral.

 

I don't care who you are... that's funny!

 

It saddens me that there is someone out there freaking out about how badass they think this is...

 

It looks like an Izuzu Viacross.

 

LOL... beat me to it... I have dibs if the deal falls through...

I highly doubt even my wife would sport that around the mall

 

Most of the peeps on here sound like they're gonna run that thing off the road the first time they see one.

 

If she did, better get your divorce papers ready

 

grounds for dismissal no doubt..

 

Saw this commercial the other day, and thought "WTF is this about?" then saw the "jeep" at the end...WTH does all these idiots doing stupid mundane everyday crap have to do with selling a car? So, 2 for 2, Jeep makers....crappy car, crappy marketing.....way to go

 

 

lol token black person at 0:43

Was a good commercial except for "BUILT FREE". Needs more shots of the Jeep wheeling and less of upper/middle class white people doing things to blow of steam

 

lmao, 0:34 is my favorite part. That's what I wanted to do when I first saw this thread.

 

LOL'd @ Token...and agreed with your statement. Why I originally said WTF when I first saw it. What the hell does any of that crap have to do with their product? Prevalent in a lot of marketing today, though. I don't get it.

 

Well most direct-to-consumer marketing isn't about the product directly, and never has been. It's about selling a feeling associated with the product. Though it's a tad blatant in this ad lol. Certainly a bit beyond, say, Brylcreem or Murray's. Only in business-land and in specialized markets are products really pushed on technical merits alone.