Originally Posted by Quadratec

Jeep® Cherokee Trail Carver
Jeep Cherokee is for trail addicts seeking a vehicle with the capabilities to handle the rugged off-road, while projecting a unique, customized and luxurious look on the streets.

Going to the next level of customization, the Mopar-modified Jeep Cherokee uses the Trailhawk 4x4 package powered by a 3.2-liter V-6 engine as a starting point. Its exterior is colored in Auburn Pearl paint, with low-gloss black and Granite Crystal with low-gloss clear touches.

Unique Jeep Cherokee Trailhawk hood and roof topographical graphics are bordered in Crush Orange, with matching orange tow hooks. The top of the modified Jeep Cherokee sports a concept roof basket design, with orange accent side panels wrapped in woven metallic fabric. A front wind deflector, which includes the Mopar logo, completes the design.

Aggressive tires highlight the off-road flavor of the vehicle, and rock rails protect this Jeep Cherokee from trail obstacles.

The inside is enhanced with Katzkin Amaretto leather seats, with colored leather in the center, ensuring a premium feel. Leather wrapping on the center console, storage door and armrest, and matching color stitching on the seats, offer even more appointments. The top and bottom of the steering wheel are leather, and painted trim provides highlights throughout the inside.

Other Mopar goodies include bright door-sill guards with the Jeep Cherokee logo, a wireless smartphone charger, and WiFi. The Jeep Cargo Management Receiver System (JCMRS), a unique option that features a running bar along the left interior, to which Mopar items may be mounted, is also utilized. The Mopar roadside emergency kit, Trailhawk bag and first-aid kit are mounted to the JCMRS. In the Jeep Performance Parts department, a Mopar cold-air intake and a cat-back exhaust are put to work to achieve horsepower gains.

Originally Posted by salad

Well most direct-to-consumer marketing isn't about the product directly, and never has been. It's about selling a feeling associated with the product. Though it's a tad blatant in this ad lol. Certainly a bit beyond, say, Brylcreem or Murray's. Only in business-land and in specialized markets are products really pushed on technical merits alone.

Originally Posted by roninofako

True that...I guess I just don't think like these people do. Selling me a feeling? Bullcrap. Show what your product is and what it can do to get me interested. What really blows my mind is these people sat in a room somewhere in a meeting, looked at it and said "Brilliant! Let's go with that..."

Originally Posted by salad

Yep. That's because they aren't selling to people who give a **** about what it can do. Jeep hasn't sold anything like that for a long time.

Originally Posted by XJPat

To the OP, I'm interested in the rims and tires if you are parting it out.

Originally Posted by salad

Well most direct-to-consumer marketing isn't about the product directly, and never has been. It's about selling a feeling associated with the product.