One of the things that we feel defines our company is continuing to innovate and not rest on our laurels. It's been since 2011 since we've looked back at our Cherokee bumper line-up.

Three years later and the market has transformed and evolved! The look of our current line-up is starting to look dated. The new JK's sporting edgier and more aggressive lines, LED pod lights are becoming a commodity and therefor more affordable.

While on the road at shows this year, we've been shocked at the amount of interest in us bringing our XJ to shows. The problem, our poor XJ has seen better days rusty doors, dents, and bad paint! So we went on a quest and found a rust free 2001 with 66k on the ticker. The plan is to build up our new XJ; as well as redesign, update, and prototype new product for the Cherokee!

We've decided to start with our front bumpers, going right after our big sellers.

If you follow us on Facebook (www.faceboook.com/JcrOffroad) then you probably have already seen some of this stuff...but none the less...let's get this started!

First up is a redesign of our Deluxe front bumper.

Concept:


1st Prototype:

 

We sell a TON of prerunner bumper bumpers, so we want to make sure we don't step on our own toes! We first tried our current prerunner tube work and it was very 'meh'.



Next, we stole a tube we use on our JK Vanguard bumper, now that's better!

 

While we worked on wrapping up the new non-winch bumper, Mike was already hard at work on the new winch bumper design!





The first winch version was cut out yesterday, so hopefully we'll have some pictures a little later today!

~Brian

 

Want!

 

That's nice!!

 

The XJ Vanguard first prototype:

 

They both look really good! Any pricing yet?

 

Looks great.
Hidden winch, anytime soon?

 

We are aiming to keep our pricing nearly the same. Plus, we plan to add a powder coating option too!

 

How about a diy option

 

this, so hard.. want a quality winch bumper without destroying my approach angle. if you build it, they (our wallets) will come!

 

Hidden winch can have even more room to 'hide' with the front brace cut out so it can sit back further. My wallet is waiting. Thanks.

 

Is there a matching rear in the works?

 

Perhaps. Right now though, we are focusing all of our time on reshaping our current offerings. New product development will come once we get this stuff reconfigured.

These bumpers will not be available in DIY form. Our full production products will always end up being nicer than our DIY, because full production parts require more advanced equipment and fabrication.

Not in the works, but on deck! Once we get these fronts wrapped up, we are going to work on updating the rears!

~Brian

 

Would the rear bumper be like your others with the cut and fold option? I like the Hi-lift holes in the front bumper. Will the rear be similar? Less expensive to all the bells and whistles?

Dang, I ran out of questions. Good thing you're local.